Head Marketing from Advertising Industry required for an Infrastructure Company

Role:    Head – Marketing
Job Description:

• Should understand the concept of differentiation and positioning.
• Build Media budgets as well as optimize on cost.
• Should formulate Marketing communication strategy such as advertising, sales promotion, public relation, personnel selling and direct marketing.
• Should understand the process and buying roles in consumer buying behavior and organizational buying behavior thereby integrate Sales & Marketing.
• Should have be aware of internet marketing and other electronic medium (such as TV and Radio).
• Should have an understanding of the marketing strategies and marketing forces.
• Should be able to design a sustainable model and organize innovative BTL activities regularly.
• Database marketing, and take CRM ( customer relationship management ) initiatives.
• Should help the team to organize Marketing research including appropriate approach and method.
• The sales force management motivation and incentive plan.
• Should develop a strong rapport for PR purpose.
• Ability to handle multiple vendors, negotiate cost and build healthy relation across.
• Skill sets with relevant Media background will surely be of great help.
• Should be aware of recent development of Real estate & infra segment.

Exp: 15 yrs exp in Marketing & Advertising from Advertising Industry

Contact the following Numbers
9590039434/9963388087 / 9848121666 /9293100288 /9848123134 /9296855983